Affordable Web Design

Search Engine Optimisation

SEO Services.

We understand that the area of Search Engine Optimisation can seem a little confusing at first:
What does SEO entail? How much should I pay? How do I know I am getting value for money?

To help you answer these questions we have provided a SEO Guide that details the steps required to give your site the best possible chance to rank well in the search engines. As you work your way through the guide you will find out that SEO is not as complicated as you may think.

The Guide is provided free of charge to enable our clients to carry out their own Search Engine Optimisation.

If you require assistance at any time, or if you prefer prefer someone else to do the work for you from the start, we provide SEO services at an hourly rate of £25. If you are interested please contact us at info@web-design-rentals.co.uk for more information. We will be happy to answer any questions you have.

Search Engine Optimisation or SEO is the process of improving your ranking in search engines such as Google and Yahoo for certain keywords or keyword phrases relating to your business. For example you would optimise your home page around the keyword phrase ‘Manchester Solicitor’ in order to rank well when this phrase is entered into a search engine.

Our SEO service comprises of:

Recommendation of keywords based on:

  • Search popularity. There is no point in optimising for keywords that are seldom searched. You may achieve the #1 position in Google for 'Emergency Courier Leeds', but as hardly anyone searches for this you would be wasting your time and money. The phrase 'Courier Leeds' averages around 1,600 searches per month in Google which would make it worthy of further consideration. We will advise you on the search popularity of any keywords applicable to your business.
  • The strength of the competition. There is no point in targeting very competitive keywords as it will be almost impossible to achieve a good ranking without a large budget. We will advise you on the strength of the competition and the likelihood of success for any keywords you may be considering.

On Page Optimisation.

On Page Optimisation involves editing a sites content and HTML coding to both increase its relevance to your specific keywords and to remove barriers to the indexing activities of search engines. Among the tasks that will be carried out on your site are:

  • Coding and optimisation of title and description meta tags.
  • Ensuring Keyword Rich Content in your Headings, Paragraphs and alt tags etc.
  • Ensuring all HTML and CSS coding is standards compliant.
  • Ensuring that the HTML code is not cluttered and is easy for the search engines to read. (All CSS and JavaScript code will be located in external files).
  • Ensuring that the menu structure of your website is spiderable by the search engines.

Linking Campaign.

Search Engines see each link to your website as a vote of confidence from the website linking to you. Therefore obtaining links from quality relevant websites will help boost your ranking. We will provide you with websites and directories applicable to your business type and regional area to which you can submit your details and website link. For example submitting your website to the Open Directory Project (the largest human edited directory on the web) is a good place to start and will provide you with the first link to your site. We will also provide you with details on your competitors linking strategies together with a full breakdown of where the top ranked sites for your keywords have obtained their links, so you can copy them. For more competitive keywords we will also set up a reciprocal linking campaign for your site.